Types of Copywriting | All Businesses Should Be Aware Of

Every piece of copywriting is marketing campaigns material. It may be for a brand, a product, a political campaign, or a non-profit organization, but the purpose remains the same; to sell. It could mean selling a product or an idea, promoting a particular narrative, or selling emotions to make people take collective action. However, in most cases, marketing copywriting is focused on promoting a brand or a product using online ads, flyers, website landing page, and advertorial materials.

Affiliate marketing is a big part of website copywriting, where you promote a brand or a product for a commission, such as the Amazon affiliate program. Creative copywriters come up with catchy taglines, sticking slogans, and simple narratives that become a part of people’s daily lives. These taglines and titles hook the readers and prompt them to read more. The following material then persuades them to take the desired action by elaborating on the benefits of that action.

Search Engines Optimization, or SEO, has increasingly become important with the exponential growth of digital businesses. Each company now owns a website or is in the process of owning one, intending to remain on the SERPs’ top page.

SEO copywriting contains keywords related to the brand and its products, which people regularly search for on the internet. However, inserting too many keywords, called keyword stuffing, makes a copy natural and comfortable. People won’t also get any inspiration from it.

The art of copywriting is to use these SEO keywords creatively so that the copy is not only search engine friendly, it also sounds natural. At the same time, it should be persuasive enough to make people take the desired action. Freelance Copywriters use tools such as Google Search Console to find the relevant keywords and adjust them in the copy to rank higher on Google.

Social media platforms has become an essential tool in branding, outbound and inbound marketing. The incredible reach of social media websites gives companies an effective method to convey their message to the people.

The constant flooding of marketing messages on social media creates a permanent brand image in people’s minds which then converts into sales. Social media copywriting is a big part of social media posts and advertising campaigns, which can reach billions of people worldwide daily.

Social media copywriting is more informal and conversational than website and B2B and technical writing. Emojis, reactions, and casual tones are more common in social media copy. Also, social media copy must be precise and enticing, as people prefer to read shorter posts. Social media networks like Twitter have a character limit, so writers must choose their words carefully.

Some people may ask, “Isn’t all copywriting creative?” While that’s true to some extent, there’s a copy, such as informational content, that can do without creativity.

Creative copywriting captures an audience’s attention through unique, memorable, and enticing language. Creative copy aims to give a brand a unique voice that distinguishes it from its competitors.

It introduces the company in a language consistent with its values, goals, and aspirations. This language remains the same in all the content, including social media channels, emails, websites, and newsletters.

Storytelling is an essential skill for creative copywriting where you hook the reader at the beginning and make them read the whole text. A creative and SEO copywriter understands the target audience well to write what they want to read and to which they can connect emotionally.

Creative copywriting is an art where you use different tools and literary devices to craft text that captivates the readers and leaves a lasting impression.

https://www.youtube.com/watch?v=p_kK-HK0Wv8

What is Copywriting? (Copywriting 101 For Beginners)

Selling a product is one of many things technical copywriting can do. It can also earn you trust, goodwill, and credibility in the eyes of your potential customers. One method is to publish white papers and reports that showcase how much contribution your brand is making to the world. An example would be Apple’s Environmental Responsibility Report which highlights how Apple Inc. is trying to reduce its carbon footprint to save the climate.

Another way is to provide information to the public which is relevant to your brand but does not directly promote your products. The audience reads the copy to gain valuable insights about the topics closely related to the field you’re operating but does not directly market your products.

This creates a bond between your brand and the reader, translating into sales. Many big brands now have blogs that use PR copywriting to gain a large audience.

Direct response copywriting aims to make the reader take action immediately after reading the copy.

Unlike TV and radio ads focusing on making you remember the product for later purchase, DRC focuses on the now. It prompts the reader to immediately take action and rush to buy the product or subscribe to the service before it’s too late. Direct response copywriting first persuades the reader that the said product or service benefits them, and by not having it, they’re missing out.

Then it points out the urgency of the purchase and how the reader has a limited time to get the best deal. When writing DRC, address the reader in a personalized manner so they feel special and not part of a large crowd. Creating an emotionally charged copy helps, but only if you understand your readers’ pains, fears, and aspirations.

Advertising copywriting is a subtype that directly promotes products or services to increase sales.

There could be different forms of ad copy, including web content marketing, where companies publish content on websites to promote their products. It could be social media marketing, where companies use the power of social networks to capture a larger audience through short and crisp messages. The most famous form of ad copywriting in today’s digital world is used in Google, Facebook, and YouTube ads.

Radio commercials are also a part of advertising copywriting, where writers produce the script.

B2B or Business to Business copywriting is more formal and is used when one company sells its services or products to another company. The goal of B2B copywriting is to introduce a range of products or services to another company through differentand creative writing formats. Businesses publish white papers for their client companies where they convincingly express their opinions through relevant data.

A case study is another popular B2B copywriting format where companies outline a plan and its impacts on online business. It usually contains real-world data about the implementation of an SEO strategy and how that particular strategy helped or hindered the progress.

Sales copy has a much more direct impact on the consumer as it describes a product or the benefits of a service. The intention is to sell a product or a service to the potential customer by convincing them that they need the product. It can be written in an article format where the writer describes the product in detail, or it can be part of an image of the product.

A good sales copy only focuses on the product a little. Instead, it focuses on the consumer’s problem and how they can solve it using that product.

Traditionally, writers produced copy for advertising, direct response marketing, and sales. However, with the advancements in Artificial Intelligence, writers can now create much more effective copy within a short time using AI.

Good copywriting and content software utilize data to make copy more persuasive and effective. Research also shows that AI can produce copy that beats human copywriting on most metrics.

Since it can analyze millions of website pages of copy and compare the effectiveness of these texts, it can have a higher conversion rate.

Copywriting is an integral part of marketing strategy in the digital world as more and more businesses shift online. It helps companies convey their message completely and lets users get all the necessary information. In short, copywriting is an effective tool to increase revenue and create loyal business customers.

Consider using tried-and-tested copywriting and content software to help you write copy more quickly. See the video below for how we love to use it!!